designed by experts

for optimal human movement

ethos

Combining the forces of a former Reebok designer, a multi-million dollar business operator, and a world-class software engineer, Flux was founded in 2020 on the belief that we can help the world move better. While footwear continues to become bulkier and less natural, our flexibility, strength, and balance suffer. We set out to create the world's most adaptive shoes, ones that move with your feet, not against them.