Our first core value at Flux is SIMPLICITY because we believe you're already enough.
Your natural body is amazing. It's evolved over hundreds of thousands of years to do incredible things, very efficiently. However, our environment has also changed, and at a faster rate than we're able to evolve. To attempt to solve for this problem, shoe brands have overcorrected for the demands of hard, artificial surfaces and advanced physical training for the last 50+ years by creating and selling you products that actually desensitize and weaken your feet!
Thankfully, science has caught on to this phenomenon, and is revealing to us the benefits of flexible, foot-shaped, low-profile shoes. Our job is to provide just enough technology to allow your feet to do what they do best, and then get out of the way.
YOU WERE MADE FOR THIS
Our second core value is ADAPTABILITY because we believe it's at the core of human progress.
We're movers, doers, changers, dreamers, creators, and innovators. It's literally what gets us up in the morning. It's why we've poured our heart and soul into this brand, We started with the desire to create the ideal shoes for ourselves, and when we succeeded, we decided we wanted want to share them with you.
We can attest to the properties of our products because we've used them to rehabilitate our own injuries and improve our own athletic performance. And while performance is the foundation, we also wanted to create something we wouldn't get tired of wearing across any activity.
Flux was founded in 2020 by three friends biohacking their way to better health and fitness.
Combining the forces of a former Reebok designer, a multi-million dollar business operator, and a world-class software engineer, Flux was founded on the belief that we can help the world move better.
While footwear continues to become bulkier and less natural, our innate flexibility, strength, and balance is suffering. To solve this problem. we set out to create the world's most adaptive shoes, ones that move with your feet, not against them.
MADE WITH INTEGRITY
A COMMITMENT TO
Every layer of the Flux Adapt moves fluidly with your feet. From the AdaptKnit™ Upper, made from recycled 4-way stretch polyester, to the first-of-its-kind AdaptSol™ Cushion featuring the world's first independently floating cushion pods, to the outsole tread that moves with the unique movements of your foot and offers incredible traction, your feet will be activated like never before.