Made To Adapt

Flux was founded in 2020 by a few friends biohacking their way to better health and fitness. Combining the forces of a former Reebok designer and a multi-million dollar business operator, Flux was founded on the belief that we can help the world move better.

STEP NATURALLY

While footwear continues to become bulkier and less natural, our innate flexibility, strength, and balance is suffering. To solve this problem, we set out to create the world's most adaptive shoes—ones that move with your feet, not against them.

OUR DNA IS

MOVEMENT

We are driven by the journey, not the destination. We are defined by 1% daily improvements, not by temporary successes. We are continually adapting to a world in flux.

And our symbol is the "Leo", a stylized "X" shape modeled after Leonardo DaVinci's original "Vitruvian Man" which the master sketched in roughly 1490. It is a constant reminder of the gift of movement, creativity, and persistence.